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NEW YORK--(BUSINESS WIRE)--Aug. 8, 2001--Millions of people will be able to obtain cash back on purchases at their favorite online merchants as the result of a strategic alliance today between BusinessWeek Online (www.businessweek.com), a division of The McGraw-Hill Companies, Inc. (NYSE: MHP-news) and bCorner.com, Inc., a pioneer of outsourced e-commerce loyalty solutions.
In the agreement, bCorner will develop, manage and host a marketplace that will allow BusinessWeek Online's users to earn up to 40 percent cash back from over 600 of the Web's leading online business and consumer merchants. bCorner utilizes its proprietary technology to quickly build customizable marketplaces at a low cost that delivers superior performance. The marketplace is BusinessWeek Online's latest offering that furthers its pursuit of excellence in new media.
``Our e-commerce solution will enable BusinessWeek Online to generate recurring revenue and improve user loyalty without having to incur the substantial costs associated with developing and managing their own e-commerce solution,'' said Evan J. Kaufman, Chairman and CEO of bCorner. ``The net result is a robust, fully managed offering, that can be launched quickly with near term profitability expectations.''
``We chose bCorner to power our marketplace after carefully examining our e-commerce alternatives,'' said Howard Manus, Vice president of Operations at BusinessWeek Online. ``bCorner's solution is appealing because of its considerable value as both a revenue generator and loyalty system.''
About bCorner.com, Inc. bCorner's proprietary technology enables destination web sites, search engines and charitable organizations to generate recurring revenue and improve user loyalty. bCorner offers a completely outsourced e-commerce solution with a built in rebate/loyalty program. End users that access consumer and business merchants through private label online malls or www.bcorner.com earn virtual dollar rebates (redeemable for cash) on purchases from over 600 online merchants. Based in New York, bCorner.com, Inc. is a privately funded company that was founded in 1999.
Contact:
bCorner.com, Inc., New York
Evan J. Kaufman, (212)604-0640
ekaufman@bcorner.com
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